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Win of the Week – 63% Increase in CTR for Preschool Games
Whether you have kids or not, it’s time to think like a parent. If you were a parent, and you were looking for online games for your preschool-aged child to play, what would you be looking for? And...
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Credible vs. Stock Language
The world has an stereotype of a what a super sales person looks like, sounds like, and acts like. But oddly enough, no really successful salespeople actually look, talk, or act like that. Not only...
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Sound Human
Want a great tip from the boosters? Make sure your ads sound human. You know, as if one human being were talking to another, rather than an ad speaking adspeak at some searchbot. Yes, it’s an ad. And,...
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Will THEY Think It’s a Benefit?
First, take a look at this recent, winning contest: Now, a couple of things about these two ads: They both have the exact same headlines and URLs Each ad has one and only one promotional...
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As An Ad Speaketh…
Bank presidents don’t speak like rappers, and rappers don’t speak like country music stars, who don’t speak like wise-guy gangsters — to the point that we’d suspect the authenticity of a rapper with a...
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Lightning and The Lightning Bug
“The difference between the almost right word and the right word is really a large matter — it’s the difference between the lightning bug and the lightning.” — Mark Twain. That quote explains...
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Put Them In The Picture
First, and as usual, pick the winning ad: OK, so this week Ad B won. And here’s why: Copy that engages the searcher’s imagination works better than copy that merely describes the product. And the...
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